Getting the basics right on your app, like live streams, news feeds, and push notifications, is priority number one. But if you are only using standard banner ads and basic text posts, you are leaving money and engagement on the table.
Your OneCMS app comes packed with built-in tools to turn casual listeners into active fans, all while giving your sales team fresh inventory to pitch. Here are five features you should activate today:
1. Location Check-Ins & Coupons
Proving foot traffic to an advertiser is tough, but this feature makes it easy. Geofence a client’s location (like a car dealership or restaurant). When users arrive, they “check in” via your app to unlock an exclusive digital coupon.
It gamifies the app, rewards listeners, and gives your sales team hard data. You can walk into a renewal meeting and say, “Our app drove 300 people to your store, and 45 claimed the coupon.”
Ready to drive verifiable foot traffic? Check out Location Check-Ins.
2. Real-Time Song Feedback
You don’t have to wait for ratings or pay for music testing to know what your audience thinks of your playlist. Listeners can give a thumbs-up, thumbs-down, or custom reaction to the song currently playing on the stream.
It turns passive listening into active engagement. Plus, your programming director gets real-time “Song Reaction Stats” in the backend to see what hits and what burns out.
Want to turn passive listeners into active fans? Check Out Song Reactions.
3. Sponsored Splash Screens
Banner blindness is real. The app’s splash screen is an easy, high-value alternative. You can customize the app’s loading screen with a sponsor’s logo and a clear Call to Action (CTA).
It offers 100% share of voice. Every single person who opens the app sees it before anything else loads. Sell it as a premium, recurring “Title Sponsorship” that is incredibly simple for your team to manage.
Ready to move beyond the banner? Check out creative ways to monetize your app!
4. Direct In-App Messaging & UGC
Forget making people memorize phone numbers or email addresses. Make your app the direct hotline to the studio. Listeners can seamlessly record and send audio messages as well as send text, photos, and videos directly to your staff through the app.
It is a goldmine for on-air talent and digital teams. Use it to easily grab user-submitted photos for breaking local news, or pull in messages for morning show topics.
5. Native Weather
Everyone checks the weather. It is the cheapest hook to get people opening your app every single day. The app has a dynamic widget right on the home screen. When users tap it, they get a full page of details with hourly and 7 day forecast. More importantly, there is a dedicated 300 by 250 ad slot sitting right in the middle of it. You are monetizing a daily habit.
Want to see how local forecasts can actually drive daily revenue? Find out more about OneCMS Weather!
BONUS! Audience Heatmap
Spreadsheets are boring; visual data closes deals. The Audience Heatmap aggregates opted-in location data to show you a literal map of where your app is being used the most.
For programming, it shows you exactly where to host your next remote broadcast. For sales, it is the ultimate closing tool. You can show a local business a glowing cluster of actual listeners driving right past their door.
Want a visual tool to help close more local deals? See how our audience analytics help your sales team win.
Your OneCMS app is a two-way street for audience interaction and a powerful utility belt for your sales team. Dive into your App Manager today and start turning these features on!
Don’t have a OneCMS App yet? Let’s change that, Schedule a Demo today!