Most mobile apps give you a spreadsheet of downloads. OneCMS Apps give you a map of your market.
Are your listeners commuting through downtown at 7 AM? Are they gathered at local hotspots on weekends?
The Audience Heatmap visualizes your OneCMS App’s audience density, painting a vivid picture of listener activity across any geographic area. Understand daily routines and weekend habits with unprecedented clarity.
Pinpoint activity by specific date ranges, days of the week, and popular dayparts (e.g.”Morning Drive”.)
Whether you need a national overview or a street-level view, the Audience Heatmap adapts. Track your audience across vast regions or focus on a local neighborhood.
Transform Insights into Revenue!
The Audience Heatmap isn’t just data; it’s a powerful sales and strategy tool designed exclusively for OneCMS Apps.
Empower Your Sales Team:
Provide undeniable proof of concept to advertisers. Show a local car dealership the exact volume of potential customers driving past their lot during their desired ad times.
“Look at the high density of listeners driving past your dealership during the afternoon drive! That’s prime ad time for you!”
Strategic Growth:
Identify underserved areas or new potential markets.
Use audience patterns to inform content creation, event planning, and local promotions, fostering deeper community engagement.
Existing OneCMS apps will require an update to begin collecting and displaying heatmap data.
Site administrators can request an update to activate this feature directly through the Audience Heatmap page within your dashboard.