Listeners are invited to give a video tour of their “DIY gone wrong”; from crooked tile jobs to plumbing catastrophes. After the station selects the five most hilarious (and disastrous) entries, the public votes for the ultimate “nightmare.” The winner receives a professional rescue or prize package to finally get the job done right.
The DIY Disaster
Turn home improvement fails into high-value professional service leads.
The Big Idea
The Elevator Pitch
"Everyone has that one DIY project they regret starting. Our 'DIY Disaster Tour' identifies these frustrated homeowners right when they're ready to give up and hire a pro. By sponsoring, you aren’t just getting branding; you’re getting a list of local leads who have a documented need for your specific professional services."
Sponsor Suggestions
- Home Improvement Pros: Perfect for contractors, plumbers, or electricians looking for “rescue” jobs.
- Hardware Stores: Market tools and materials to the DIYers who want to try again.
- Furniture Stores: Target homeowners who are ready to stop renovating and just start decorating.
- Paint & Design Centers: Reach customers in the middle of a home refresh project.
OneCMS Features Used
- Video UGC
- Gallery Voting
- Contesting
Sales Calendar
Preview Slick:
