As the temperature rises, listeners are invited to show off their furry friends cooling down or enjoying the sun. The audience uploads photos of their dogs to the station website or app, and the public votes to determine the top dog in town. It’s a guaranteed traffic driver that taps into the high social sharing behavior of pet owners.
Dog Days of Summer
Heat up summer engagement with a high-traffic “cutest canine” photo gallery.
The Big Idea
The Elevator Pitch
"Pet owners are a massive and loyal consumer segment. Our 'Dog Days of Summer' contest gives your business a fun, community-focused environment to connect with them. Whether you're a pet store, a veterinarian, or a dog-friendly restaurant, this program puts your brand in front of thousands of local residents while they celebrate their favorite family members."
Sponsor Suggestions
- Pet Supply Stores: Promote summer essentials like cooling mats, travel gear, and flea/tick prevention.
- Veterinarians: Build awareness for seasonal health checks and heartworm prevention.
- Amusement & Water Parks: Perfect for promoting “Dog Day” special events at the end of the season.
- Garden Centers & Nurseries: Target homeowners looking for “pet-safe” landscaping and lawn care.
- Hotels & Travel Agencies: Showcase “pet-friendly” vacation spots and road trip tips.
OneCMS Features Used
- Image UGC
- Gallery Voting
- Contesting
Sales Calendar
Preview Slick:
