The Pregnant Pumpkin Contest

Celebrate “mummyhood” with a viral, heartwarming fall pregnancy gallery.
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The Big Idea

Listeners are invited to celebrate their growing families by turning their baby bumps into works of art. Using the station app or website, expectant mothers upload photos of their “pregnant pumpkins”; bellies painted as jack-o’-lanterns, gourds, or other fall themes. The community votes on the most creative entry, creating a unique, high-sentiment gallery that attracts massive social sharing and local buzz.

The Elevator Pitch

"Expectant parents are a high-value demographic with immediate needs for nursery furniture, baby gear, and healthcare. Our 'Pregnant Pumpkin' contest offers a fun, low-pressure way to celebrate these families. As a sponsor, you’ll reach this captive audience right as they are making major purchasing decisions, all while aligning your brand with a heartwarming community event."

Sponsor Suggestions

  • Baby & Maternity Stores: Perfect for promoting registries, strollers, and nursery furniture.
  • Day Spas & Salons: Market “Pre-natal Pampering” packages and maternity massages.
  • Hospitals & OB/GYN Clinics: High-visibility branding for local maternal health services.
  • Furniture Stores: Target families looking to upgrade home spaces for a new arrival.
  • Photography Studios: Showcase “Maternity & Newborn” portrait sessions.

OneCMS Features Used

  • Image UGC
  • Gallery Voting
  • Contesting

Sales Calendar

Target Month: Oct (Halloween)
Pitch Window: Aug – Sep

Preview Slick:

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