This program is a high-velocity daily sweepstakes where listeners visit the station’s website or app to enter for a new prize every day for 12 days. Each day features a different local sponsor who provides the prize and, in return, every entrant receives a digital “reward coupon” from that sponsor. It’s a win-win-win for the station, the listeners, and a large group of local businesses.
12 Days of Christmas Giveaway
Maximize holiday revenue with a 12-sponsor daily sweepstakes and coupon program.
The Big Idea
The Elevator Pitch
"Why sell one holiday sponsorship when you can sell twelve? Our '12 Days of Christmas' program is designed to drive massive daily traffic while delivering immediate ROI to your clients through digital coupons. It’s the perfect way to help local retailers capture last-minute holiday shoppers and build their email databases for the new year."
Sponsor Suggestions
- Jewelers: Perfect for a “high-ticket” day.
- Toy & Game Stores: High relevance for holiday gift-giving.
- Restaurants & Caterers: Promote holiday party bookings and gift cards.
- Department Stores & Boutiques: Showcase a variety of gift items.
- Home Improvement Stores: Market tools and winter weather supplies.
- Banks: Sponsor a “Day of Cash” or holiday savings prize.
- Spas & Wellness Centers: Promote “Relaxation” gift certificates for after the holiday rush.
OneCMS Features Used
- Contesting
- Email Marketing
Sales Calendar
Preview Slick:
