Taking a page from the viral trend, parents are invited to capture and upload videos of their children singing along to today’s hits from the backseat. These heartwarming (and often hilarious) performances are hosted in a video gallery where the public votes for their favorite “star.” It’s a high-retention program that encourages parents to share their child’s talent across their own social networks.
Carpool Karaoke: Kids Edition
Drive viral family engagement with a “cutest singer” video gallery.
The Big Idea
The Elevator Pitch
"Nothing goes viral like kids being adorable. Our 'Carpool Karaoke' program turns our station’s digital platform into a stage for local families. For you, it’s an opportunity to reach a massive audience of parents and decision-makers in a high-emotion, positive environment. You’ll be the brand that supports local families and creates a community moment everyone wants to share."
Sponsor Suggestions
- Auto Dealerships: High relevance for family vehicles, SUVs, and “safety-first” branding.
- Toy Stores: Perfect for promoting the latest games and entertainment for kids.
- Electronics Stores: Market headphones, tablets, and car audio upgrades.
- Kids’ Gyms & Activity Centers: Reach parents looking for extracurricular activities.
- Family Restaurants: Drive “Kids Eat Free” nights and weekend dining traffic.
- Department Stores: Promote kid’s fashion and school essentials.
OneCMS Features Used
- Video UGC
- Video Gallery Voting
- Contesting
Sales Calendar
Preview Slick:
