Listeners are invited to showcase their holiday spirit by uploading photos of their home light displays; from elegant decorations to “Griswold-style” spectaculars. The community votes for their favorite, with the winner receiving a high-value prize (like having their December electric bill paid). It’s a visually stunning, high-traffic program that listeners visit repeatedly to find the best displays in town.
Light Up the Town
Spark high-volume engagement with a dazzling local holiday lights gallery.
The Big Idea
The Elevator Pitch
"The holidays are the peak of consumer spending and emotional connection. Our 'Light Up the Town' contest captures the magic of the season and turns our station website into a community destination. As a sponsor, you’ll be associated with this festive tradition, reaching families daily as they vote for their favorites and plan their own holiday tours."
Sponsor Suggestions
- Home Improvement Stores: Sell more lights, ladders, and outdoor decor.
- Banks & Credit Unions: Perfect for “Season of Giving” community branding.
- Toy & Department Stores: High-visibility branding for holiday shopping.
- Christmas Tree Farms: Target families in the middle of their holiday decorating.
- Supermarkets: Promote holiday meal prep and festive treats.
- Hotels & Restaurants: Capture families looking for a festive meal or a “staycation” during the break.
OneCMS Features Used
Image UGC
Gallery Voting
Contesting
Sales Calendar
Preview Slick:
