Listeners are invited to show off their vehicle’s “character”; which is a polite way of saying their rusted, dented, filthy, or held-together-by-duct-tape “wrecks.” Using UGC, participants upload a video tour of their beat-up ride. The top five “wrecks” enter a public vote-off to win a grand prize, such as a professional detail, new tires, or even a down payment on a replacement vehicle.
Rate-A-Wreck
Turn rust into revenue with a high-engagement “ugliest car” video or image contest.
The Big Idea
The Elevator Pitch
"We all know someone driving a 'wreck' that has seen better days. Our 'Rate-A-Wreck' contest turns those eyesores into a massive engagement engine. For an auto dealer or service center, this is the ultimate lead-generation tool. It identifies a specific group of people who are statistically overdue for a new car or major repairs, allowing you to reach them with the perfect offer at the perfect time."
Sponsor Suggestions
- Auto Dealerships: The hero sponsor for “Trade-In” or “Upgrade” offers.
- Auto Service & Repair Centers: Promote “Rescue” packages for aging cars.
- Tire & Muffler Shops: High relevance for vehicles that clearly need help.
- Auto Detailers: Perfect for a “Before and After” transformation prize.
- Car Washes: Promote “Extreme Clean” packages for the runner-ups.
OneCMS Features Used
- Video or Image UGC
- Video or Image Gallery Voting
- Contesting
Sales Calendar
Preview Slick:
