In many markets, a person’s truck is their office, their toolbox, and their pride; but sometimes, that truck has seen better days. The “Dump Truck” challenge invites listeners to upload a video tour of their beat-up, rusted, or cluttered pickup. We’re looking for character and “work-worn” grit! The community votes for the ultimate “Dump Truck,” with the winner receiving a major upgrade or service package.
The Dump Truck Challenge
Drive truck-buying leads with a high-engagement “ugliest pickup” image or video gallery.
The Big Idea
The Elevator Pitch
"Truck owners are incredibly brand-loyal, but they also push their vehicles to the limit. Our 'Dump Truck' contest identifies truck owners who are statistically ready for an upgrade. For a dealership or service center, this is a specialized lead-gen tool that targets the high-value pickup segment, capturing video proof of exactly who needs a new rig or a major overhaul."
Sponsor Suggestions
- Truck Dealerships: Promote “Truck Month” incentives or trade-in bonuses.
- Tire & Off-Road Shops: Market heavy-duty tires and lift kits for those “work horses.”
- Bed-Liner & Accessory Centers: Perfect for a “Restoration” prize package.
- Auto Repair & Oil Change Shops: Focus on “High-Mileage” truck maintenance.
- Construction & Tool Stores: Reach a blue-collar audience that lives out of their vehicles.
OneCMS Features Used
- Video or Image UGC
- Video or Image Gallery Voting
- Contesting
Sales Calendar
Preview Slick:
