The Great Virtual Turkey Hunt

Gobble up website traffic with a gamified Thanksgiving scavenger hunt.
turkey-feature

The Big Idea

This program gamifies your station’s digital presence during the Thanksgiving season. A digital turkey icon is hidden in a new location on the website each day; inside an article, on the sports page, or next to a sponsor’s banner. Listeners hunt for the turkey and click it to enter a daily prize drawing, turning your site into a mandatory daily stop for the audience.

The Elevator Pitch

"Thanksgiving is the start of the biggest retail window of the year. Our 'Great Turkey Hunt' ensures your brand is seen daily by listeners scouring our site for prizes. We can hide a 'Golden Turkey' directly on your business page or within a featured article about your holiday specials, driving high-intent traffic directly to your messaging."

Sponsor Suggestions

  • Grocery Stores: Capture shoppers planning their big holiday meal.
  • Farmer’s Markets: Promote fresh, local ingredients for Thanksgiving sides.
  • Local Bars & Breweries: Market “Black Wednesday” events and holiday gatherings.
  • Banks & Credit Unions: High-visibility branding for holiday savings and spending.
  • Hotels: Target families looking for extra rooms for visiting relatives.
  • Restaurants: Promote Thanksgiving catering and “leave the cooking to us” specials.

OneCMS Features Used

  • Contesting
  • OneCMS Websites
  • Mobile App

Sales Calendar

Target Month: Nov (Thanksgiving)
Pitch Window: Sep – Oct

Preview Slick:

Loading...