Listeners are invited to “brag” about their vehicle’s longevity by uploading a photo of their high-mileage odometer. Whether they are proud of hitting 200,000 miles or just realized their car is on its last legs, this contest creates a gallery of vehicles that are statistically ready for either a major service or a total replacement.
The High-Mileage Challenge
Identify high-intent car buyers and service customers with a simple photo upload.
The Big Idea
The Elevator Pitch
"How do you find the person in our audience most likely to buy a car in the next 30 days? You look at their odometer. Our 'High-Mileage Challenge' identifies owners of aging vehicles and puts your dealership or service center front-and-center. It’s a lead-generation goldmine that rewards listeners for their loyalty to their old ride while introducing them to their next one."
Sponsor Suggestions
- Auto Dealerships: Offer a “Trade-In Bonus” for participants with over 100k miles.
- Auto Service & Repair Shops: Promote “High-Mileage Maintenance” packages.
- Oil Change Centers: High relevance for vehicles that need frequent upkeep.
- Tire Centers: Aging cars almost always need new rubber; capture those leads.
- Auto Insurance Agents: Reach owners who might be looking for a better deal.
OneCMS Features Used
- Image UGC
- Contesting
Sales Calendar
Preview Slick:
