Listeners are invited to share photos of their pets decked out in St. Patrick’s Day green. Whether it’s a dog in a leprechaun hat or a cat with a four-leaf clover, the audience votes to crown the “Luckiest Pet” in the market. It’s a fun, lighthearted way to generate high-volume UGC and social sharing during the March holiday.
The Lucky Charm Pet Contest
Drive holiday engagement with a “sham-rockin” community pet gallery.
The Big Idea
The Elevator Pitch
"Pet owners love showing off their furry friends, especially in costumes. Our 'Lucky Charm' contest leverages that passion to create a high-traffic destination on our site. As a sponsor, you'll be front-and-center as families visit daily to vote, giving you the perfect opportunity to offer specialized holiday coupons and build brand loyalty."
Sponsor Suggestions
- Pet Supply Stores: Promote green-themed toys, treats, and pet apparel.
- Veterinarians: Excellent for general practice awareness and new patient acquisition.
- Pubs & Breweries: Connect with the crowd looking for “dog-friendly” St. Paddy’s events.
- Groomers: Drive bookings for “holiday-ready” pet pampering.
- Party Suppliers: Market festive decorations and human-pet matching outfits.
OneCMS Features Used
- Image UGC
- Gallery Voting
- Contesting
Sales Calendar
Preview Slick:
