The Smile Showcase

Brighten up your revenue with a high-engagement “best vs. worst” smile gallery.
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The Big Idea

Listeners are invited to share their pearly whites (or their “need a little help” whites). Whether it’s a perfect Hollywood grin or a funny “worst smile” submission, this photo contest creates a highly personal and engaging gallery. Public voting determines who wins a prize; which could range from a professional whitening treatment to a full “smile makeover” provided by the sponsor.

The Elevator Pitch

"Confidence starts with a smile, but dental work is a major investment. Our 'Smile Showcase' identifies listeners who are actively thinking about their dental health or appearance. By sponsoring this gallery, you’re not just getting your logo on a page; you’re building a qualified lead list of local residents who are interested in whitening, orthodontics, or cosmetic dentistry."

Sponsor Suggestions

  • Dentists & Orthodontists: The primary target for “Smile Makeover” branding.
  • Teeth Whitening Centers: Perfect for lower-barrier-to-entry cosmetic leads.
  • Portrait & Photography Studios: “Get a smile worth framing.”
  • Modeling & Talent Agencies: Reach an audience interested in personal branding and appearance.

OneCMS Features Used

  • Image UGC
  • Gallery Voting
  • Contesting

Sales Calendar

Target Month: Anytime
Pitch Window: 6–8 weeks prior to launch.
Revenue Type: Seasonal Stunt

Preview Slick:

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