The Snore-A-Thon

Turn a common sleep nuisance into a high-engagement audio UGC campaign.
daylight-snoring-feature

The Big Idea

Listeners are invited to record and upload audio clips of their partners “sawing logs” for a chance to win a “Peace and Quiet” getaway or sleep-health prize. This program leverages the unique audio capabilities of the station app, creating funny, shareable content that resonates with anyone who’s ever lost sleep to a snorer.

The Elevator Pitch

"Snoring is a universal frustration. Our 'Snore-A-Thon' gives listeners a way to vent that frustration by uploading audio clips of their partners for a chance to win. For you, it's an opportunity to connect with a captive audience in need of better sleep solutions, medical advice, or just a quiet weekend away from home."

Sponsor Suggestions

  • Sleep Clinics & Doctors: Identify potential patients for sleep apnea or snoring consultations.
  • Hotels & Resorts: Offer a “Quiet Night Away” prize package for exhausted spouses.
  • Mattress Stores: Connect with customers looking to upgrade their sleep environment.
  • Pharmacies & Wellness Brands: Promote snore-strips, white noise machines, and sleep aids.
  • Dentists: Market specialized oral appliances designed to stop snoring.

OneCMS Features Used

  • Audio UGC
  • Contesting
  • Push Notifications

Sales Calendar

Target Month: Mar (Daylight Savings change)
Pitch Window: Jan – Feb

Preview Slick:

Loading...