The Ultimate Dad Look Contest

Celebrate Father’s Day with a lighthearted gallery of local “Dad Style.”
dress-like-dad-feature

The Big Idea

Listeners are invited to celebrate Father’s Day by submitting photos of their dads showcasing their unique “Dad style”; whether it’s the classic grill-master apron, “fancy” vacation shirts, or questionable lawn-mowing attire. The community votes on the best look, creating a highly shareable and humorous gallery that drives repeat engagement.

The Elevator Pitch

"Father's Day is a prime window for retail and hospitality spending. Our 'Ultimate Dad Look' contest gives your business a fun, high-traffic environment to suggest the perfect gift or meal for Dad. It’s a low-pressure way to build brand affinity with local families while capturing a database of participants interested in Father's Day shopping."

Sponsor Suggestions

  • Sporting Goods Stores: Pitch golf gear, fishing equipment, and athletic wear.
  • Hardware & Auto Stores: The classic destination for Father’s Day tools and car care.
  • Breweries & Sports Bars: Promote “Dads drink free” deals or Father’s Day menus.
  • Outdoor & Camping Gear: Perfect for local shops selling tents, coolers, and grills.
  • Menswear & Tailors: Target those looking to give Dad a much-needed wardrobe upgrade.
  • Golf Courses: Sell round packages and pro-shop gift cards.

OneCMS Features Used

  • Image UGC
  • Gallery Voting
  • Contesting

Sales Calendar

Target Month: Jun
Pitch Window: Apr – May

Preview Slick:

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