Understanding why audiences unsubscribe is one of the most valuable tools for improving email engagement. OneCMS now makes that insight easy.
When a subscriber chooses to unsubscribe from one of your lists, they’re now presented with a simple survey asking why they opted out. This short form captures meaningful reasons, such as receiving too many emails, irrelevant content, or not knowing they were subscribed in the first place.
The unsubscribe survey also gives users a clear opportunity to resubscribe. This simple option can instantly win back subscribers who clicked “unsubscribe” by mistake or had a momentary change of heart.
Using this data, OneCMS automatically analyzes unsubscribe trends and displays them in a new reporting dashboard. You’ll see:
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Top reasons for unsubscribes across all newsletters
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Trends over time, so you can identify spikes or patterns
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Newsletter-by-newsletter breakdowns, helping you pinpoint specific issues
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Resubscribe activity, giving insight into subscriber sentiment
Armed with this information, you can quickly diagnose what’s driving people away and take action; whether that means adjusting email frequency, refining content, or simplifying how users join lists.
This new reporting tool helps you make informed decisions, reduce churn, and keep your subscribers engaged with the content they value most. Let OneCMS turn unsubscribes into opportunities for smarter email strategy!