OK, you now have a great app, but perhaps you lack engagement. Chances are, you’re missing out on key opportunities to engage your app users. The solution: Push Notifications.
Push notifications are fast, efficient, and perfect for driving users back into your app. Whether it’s sending reminders, personalized offers, or breaking news, they deliver your message directly to your audience—no matter where they are.
Push notifications are free to send (unlike SMS) have a much higher response rate than email and if used correctly, will retain your audience over longer periods of time.
Why Use Push Notifications?
Push notifications are one of the most effective ways to connect with your audience. Here’s why:
- Direct access to your audience: Your users don’t even need to be in the app to hear from you. Notifications can reach them on their phone screen, even if they’re not using your app or website.
- Real-time engagement: Push notifications bring immediate traffic to your app, boosting visibility and virality.
- Urgency & relevance: Timely updates turn your app into a go-to resource for real-time info.
- Increase ad revenue: If your app uses ad monetization, push notifications drive more engagement, leading to better ad views.
- Actionable data: The engagement data you get from push notifications helps refine your content and marketing strategies.
Push Notifications Grow App Retention
Apps using push notifications see up to 4x better retention rates, according to research by Localytics.
Users who opt into push alerts are more likely to engage with your app regularly.
For content publishers, push notifications are an invaluable way to share time-sensitive updates, keeping users informed and coming back for more.
What Should I Be Pushing?
Quality over quantity is the golden rule for push notifications. Don’t spam your users. Focus on meaningful updates, such as:
- Breaking news or high-profile events
- Concert Announcements and Ticket Giveaways
- Weather Alerts
- Promotions or Sponsored Content
- Exclusive Content Drops (New Shows, Podcasts, etc.)
The key takeaway? Use push notifications strategically, and avoid overwhelming users.
Overuse can drive users to opt out or uninstall, with up to 78% of users doing so when they’re unhappy with excessive alerts.
Utilize OneCMS Location & Activity-Based Targeting
OneCMS apps take it a step further by offering location-based and activity-based targeting, allowing you to send highly relevant messages to the right audience at the right time. Plus, with the ability to schedule notifications, you can plan your outreach in advance, ensuring timely and strategic delivery.
Location Based Targeting
Say you have a remote broadcast at a local concert. You can send a push notification only to users who are at or near the concert venue. For instance, you could notify them that “the first 10 people at gate C will get a free t-shirt!” This drives both urgency and engagement for a very targeted audience without spamming the rest of your audience.
Activity-based Targeting
Use this to target users who’ve been active within the app. If you want to promote a contest, you could set it so only users who have interacted with the app in the past X hours will receive the notification. This ensures that your notifications reach those who are engaged, rather than sending a message to everyone regardless of their activity.
Scheduling
With scheduling, you can also ensure your notifications are timed perfectly, whether you want to send a last-minute alert or plan for future events. This adds convenience, efficiency, and maximizes engagement potential.
OneCMS: The Easiest & Most Powerful Push Notification System
OneCMS takes the complexity out of push notifications. With geographic or activity-based targeting, or even simple list-based campaigns, you can quickly send push alerts to drive engagement around local happenings, contests, and new content.
With a user-friendly interface, push notifications can be scheduled and sent within seconds, and you can track their performance in real time. Plus, the push notification feature is included in every OneCMS app, free of charge.