Eight Tips to Monetize Your Apps

You finally did it – you took advantage of the incredible OneCMS mobile app for your station. Now, your audience can interact with you like never before.

But there’s something else you can do to make your app even better for your station: monetize.

That’s right – your app can be so much more than a tool. It can also be a serious source of additional income for your station. Using display ads may seem like the obvious solution, but there are so many different ways to provide unique advertising on your app.

Let’s take a look at many different ways your app can become a profit center.

Splash Page

Want ALL eyes to see a Sponsor? Add them to your Splash Page!

With the ability to change your Splash Page on the fly, you can include Sponsor logos for great visibility (and revenue)!

Homepage & Interior Content Pages

On just the homepage alone you have 5 different unique areas to add your advertiser’s banners. You can also custom-target specific interior pages so that a distinct advertisement can display with a certain feature.

Don't Forget Featured Advertiser Content!
Putting the traditional ads aside for a second, how about editorial and advertiser content? Have the local nursery provide content on keeping up your lawn or garden. Have the local car dealership provide reviews of new and used cars.

UGC Pages

OneCMS apps give you the power to collect the most engaging, relevant, and impactful UGC (user generated content) and manage your library of content in one place! This incredible system not only gives your brand local content, but builds your database of users to market to. What better place to place display advertising than the area where your audience will have the most personal engagement with your brand?

What a fantastic opportunity for a local business to sponsor submissions and have a related gallery of their content and products!

Galleries

Image Galleries provide the visual impact that your audience craves and OneCMS apps delivers! Each gallery has dedicated advertising space at the top of the page and each full-sized image view includes trafficking area below the image. Pair this with UGC sponsorship and watch your audience swiping to find the pictures they uploaded!

Give your advertisers their own galleries to show off their products and customer projects.

Podcasts

Podcasts were the big comeback kid of the past few years and they offer numerous ways to monetize them.

In your app, you can traffic banners to the podcast listing page, the episode pages and feature a larger advertisement on the now playing view.

But, it gets really juicy once you start adding pre-roll ads (audio and video!) and personalized host-read ads .

But why stop there? Bring your advertisers into the fold with their own podcasts featured on your app!

Video

Video gives you the benefit of being a visual and audio-rich medium for your advertisers. Display ads still have a place here on the video detail page. Use Ad Manager for your Pre-Roll trafficking (or the built-in Pre-Roll system in OneCMS!)

Video is another fantastic opportunity for advertiser content. Also it offer the unique opportunity for User content with sponsored contests and more!

Advertiser Check-Ins

Check Ins are at the center of location-based marketing. A “check in” is a digital record that a person visited a specific place in the real world at a specific time. The person in this case is a user of your station’s OneCMS app and the location is one of your advertisers. When a user of your OneCMS app visits one of your advertisers they can “check in” using the station app and access perks that are only available via your app. Coupons, deals, and more! This gives tremendous value to your advertisers on top of an already feature packed app!

Push Messaging

Push Notifications give you unique access to your audience’s phone and drive users back to your brand (or your advertisers brand) with perfectly timed notifications that deliver content that inspires action. Create geo-targeted push notifications to send advertiser deals, sponsored content and more!

Be Where Your Audience Is...EVERYWHERE

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Eight Tips to Monetize Your Apps

Splash Page

Homepage & Interior Content Pages

Don't Forget Featured Advertiser Content!

UGC Pages

Galleries

Podcasts

Video

Advertiser Check-Ins

Push Messaging

Be Where Your Audience Is...EVERYWHERE

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