Podcast ads are a powerful way for content creators to monetize their shows and for brands to reach different audiences.
Everyone is used to hearing preroll ads before listening to a podcast. But what about adding video power to that advertisement?
OneCMS Video Preroll for Podcasts
If you have a Google Ad Manager account, you can add video prerolls to your podcasts on your website as well as your app!
Just generate a VAST tag for the Ad Unit you want to use for your video preroll and copy it into your OneCMS Podcasts and App Manager and you are ready to go!
Adding a VAST Tag to a Podcast (for website use)
Jut paste in your VAST tag and set an optional skip threshold (where users can skip the video ad after a number of seconds)
Your video ads will traffic when your audience plays your podcast on your OneCMS website.
Adding a VAST Tag to your App
Just paste your VAST tag in the Banner tab in the OneCMS App Manager.
Your video ads will traffic when your audience plays your podcast on your OneCMS app.
Note on Trafficking VAST Ads to your OneCMS App
You can target your line items to individual streams or podcasts in Google Ad Manager. If you do not directly target a stream or podcast, the video ads will play before all podcasts and streams on your app.
Trafficking video ads before your podcasts can increase the CPM you can charge while opening the door to even more advertisers. More revenue you say? What are you waiting for?
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