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Why Aren’t You Podcasting Yet? Part III: Making Money Podcasting

Podcasts get a high level of engagement. In fact, most podcast listeners listen to about 80% of a podcast episode once they hit play. Sponsors and advertisers love this! If you have worked with radio for any length of time, you know that advertisers pay the bills and with podcasts, and they have huge benefits

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Some New Stats for VIP Club Blasts and Podcasts

We are always trying to give you a better insight into how your audience reacts to your digital strategy.  With that in mind, we’ve added a couple new data points to our OneCMS™ statistics. VIP Club Overview Stats In VIP Club, we added the Open, Click-Through and Unsubscribe rate for each email on the Report

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NYC WABC Radio Launches New Digital Platform on InterTech Media OneCMS™

Video, Image Content from Staff and Audience via New Generation of Apps Historic New York talk radio station 77 WABC launched a new website and mobile app as part of a new strategy to simplify content creation and consumption. Utilizing InterTech Media’s OneCMS™ platform which combines innovative crowd sourced content, user permission workflow and push

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Why Aren’t You Podcasting Yet? Part II: Content Strategy

Last week, we covered what the benefits of Podcasting can be for your brand (and there a lot!).  With so many reasons to begin podcasting, a lot of people just want to get started, hit the red button and start recording their first episode. But before you get aspirations about reaching hundreds, thousands (or more!)

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Why Aren’t You Podcasting Yet? PART I: Benefits

Podcasts have been a defining feature of the media landscape in recent times and 2019 has already shaped up to continuing trending upward. But more importantly, advertisers are also flocking to this growing medium, with total ad revenue growing to $600 million in 2018 with estimates showing it will jump past $1 billion by 2021. So many people we talk

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20+ Tips For Your Next Email Blast

According to Campaign Monitor, email marketing delivers the highest ROI for marketers (40:1) which is (surprise surprise) much higher than social media. That’s all fine and dandy, but where do you start, how do you send blast emails and what the heck do you write about? Whoa, whoa.  Slow down, we’ve got you covered.  Before

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under-the-hood

What’s Under The Hood At Your Digital Provider?

There’s a lot of things that need to be done to successfully host and manage a website.  Add in the special features that the broadcast industry needs and you need yourself a team of hyper-caffeinated techs making sure everything is running at tip-top shape.  That’s why most choose a digital provider (like InterTech Media’s OneCMS)

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Hello “OneCMS™”! – WPB has a New Name & Mission!

When we first rolled out WPB, the name “WordPress for Broadcasters” was a name that fit with our mission at the time. Over the years, we’ve introduced new products and features that taken us so far beyond what “WordPress” implies, so that “WPB” just doesn’t fit any more as the name. In response to your

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InterTech Media Announces “One CMS”

“One CMS” to Be Universal Platform for 1,000 Broadcast Apps, Sites, OTT Stamford, CT, June 14, 2019– InterTech Media LLC, creators of software and revenue solutions for the broadcast industry, announced today the release of One CMS, a platform created on the promise to give broadcast customers a single system to manage ALL elements of

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