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Coronavirus,Dashboard News,InterTech Blog

Adjusting Your Content Strategy During COVID-19

  • Tony Tony
content strategy

These are highly unusual, and uncertain times. The evolution of the COVID-19 story over the past 2 months has been so rapid that knowing what the next month, quarter, or even year will bring is impossible.

However, one thing is crystal clear: The digital experience you provide is more important than it’s ever been – both now and once this is all over.

In these times of social distancing and quarantining, consumers are naturally turning to digital to meet their needs.  People are living their lives online right now and this period is likely to be the wake-up call for anyone who was not fully invested in their digital strategy.

What Do You Say?

There’s no denying that these are tough times. When times are tough, it’s really common for brands to struggle with what to say. Do you stick with your old messaging and pretend it’s still business as usual? (Hint: no). Do you commit your website to only COVID-19 related posts from now on? (Hint: probably not).

While we can’t answer these questions for you, we can give you a guide to putting together a strategy that strikes the right tone for your brand and audience.

Not sure where to start? Here are a few ideas:

Experiment with different types of content ...like video!

It doesn’t need to be (and in certain situations probably can’t be) professionally produced, but videos from your personalities have some long legs. Youtube videos (and OneCMS Video) embed right into your website and can be a centerpiece of your homepage or individual posts.

video player

Ideas

  • Have a DJ read bedtime stories on video. 
  • Tell us how you keep the kids occupied. 
  • Radio DJ’s Cribs (video tour of their house).

Try some functionality that engages your audience

Your audience is looking for ways to be social, to connect with others, and even to be distracted from everything that’s going on. Get shaking on some things that promote audience engagement!  Daily polls, image gallery/video voting, and more! Things that may not have worked with your audience previously may be just the ticket right now.

There’s so many built-in engagement tools in OneCMS you’ll never be at a loss for something to drive engagement. The results also create opportunities for content to write about!

vote poll tablet

Ideas

  • Guess the DJ’s favorite band (poll).
  • Best song of 20XX (poll). 
  • Best video by (Video Gallery voting).
  • Are you doing it more or less? (poll)

Get your audience engaged with User-Generated Content

Whether it’s a call for photos or videos for a contest or you want to do something purely for entertainment and engagement, your audience has more time on their hands and are spending more time online are more likely to engage with you. There’s a good chance you’ll get a surprising amount of responses!

ugc phone shot

Ideas

  •  Best Decorated Face-mask.
  • Salute a family hero.
  • Best living room fort.
  • Family dress up like Tiger King!

Make Changes for the Future

Remember, this isn’t just “now”. You’re also setting the stage for your post-COVID-19 strategy. I think we can all agree that this crisis will change things, some of them forever. That definitely applies to your brand. The things you do now could lead to insights, ideas, and strategies that last long after this is all over. 

No matter what direction you choose, now is the time to explore, look for new opportunities, and set the stage for better, more engaged audience interactions now and in the future. While these efforts may not lead to a massive increase in revenue right away, they’ll help you stand out, stay in touch and be a source of inspiration, entertainment, and information for your audience. 

More Coronavirus Info, Tips and Best Practices

open sign

Preparing for What Comes Next

What has proven a difficult time for many retailers and local businesses has become just as perilous for broadcast. Radio has been affected by a dramatic decrease in ad spend because of the shutdown of many non-essential companies and cancellations of sporting and entertainment events. Despite the uncertainty, most economic scenarios expect the situation to

Read More »
content strategy

Adjusting Your Content Strategy During COVID-19

These are highly unusual, and uncertain times. The evolution of the COVID-19 story over the past 2 months has been so rapid that knowing what the next month, quarter, or even year will bring is impossible. However, one thing is crystal clear: The digital experience you provide is more important than it’s ever been –

Read More »
supermarket

Be A Resource for your Community: Set up a Business Directory

During the COVID-19 pandemic, most non-essential businesses are closed; however, many grocery stores, pharmacies, gas stations, food supply chains and other necessary operations will remain open (albeit with altered or reduced hours). It’s important for your community to know when these businesses are open and what reduced services may be in place so they can

Read More »
best practice

10 Best Practices for Digital Media during COVID-19

The type of content that people are being exposed to has completely shifted as Americans stay home in response to the COVID-19 pandemic. Digital media companies are quickly evaluating what’s doing well or falling flat and adjusting their content production strategies to match. Your audience needs updates on the pandemic, but they also need to

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coronavirus rss feed banner

Increase your Coronavirus coverage: Add RSS Feeds

The work you do is critical to  informing millions of people , and we’re committed to being there when our partners and colleagues need us most. The connectivity and solutions we provide to our partners have never been more critical.  To help you get important information from multiple sources out as fast as possible, we’ve

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adapting digital strategy share

Share: How are you adapting your digital strategy to Coronavirus?

As the Coronavirus pandemic plays out, many radio stations and small business owners are rethinking their strategies and adjusting the way they work. We want to hear how you have changed your digital strategy to match the realities of today.   Share with your colleagues what is working for you and how you are getting information

Read More »

This is when your App & Alexa Digital strategy pays off

NOW is the time that the investment you made in digital is really paying off.  People are using your Alexa skills to listen to your broadcast while they work at home.  They are listening to your livestream and podcasts via your app. They are receiving important alerts via your push notifications. ….you DID get an Alexa

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Be there for your Audience: Create a Coronavirus Info Page

Historically, broadcasters have played a crucial role in informing the public in times of crisis.  Between their broadcast signal and digital presence, radio has an unmatched capacity to disseminate news and information when their audience needs it the most. During the global Coronavirus outbreak, people are anxious and they need radio not only for information,

Read More »

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