Revenue Programs Playbook

The Revenue Programs Playbook is your essential toolkit for driving digital sales using built-in OneCMS features. We’ve curated a comprehensive library of turn-key programs designed to identify high-intent leads and drive foot traffic for your local sponsors; all powered by the contesting, polling, and engagement tools already at your fingertips.

Use the filters below to browse by industry vertical or seasonal timing and start monetizing your digital audience today.

Vertical:
Timing:
truck-2

Automotive

Anytime

The Dump Truck Challenge

Targets the lucrative truck and 4x4 market with a "tough-work" video showdown.
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Automotive

Anytime

Rate-A-Wreck

A "worst car" video contest that generates leads for auto dealers and service centers.
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Health & Lifestyle

Anytime

The Smile Showcase

Generates high-value leads for cosmetic dentists and health/beauty professionals.
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Health & Lifestyle

Anytime

The Dinner Bell Giveaway

An evergreen restaurant spotlight that builds a loyal local dining database.
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Entertainment

Anytime

Carpool Karaoke: Kids Edition

Drives viral family engagement through heartwarming video performances.
odometer-2

Automotive

Anytime

The High-Mileage Challenge

Identifies high-intent car buyers based on their vehicle’s current mileage.
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Pets

Winter

Cats vs. Dogs: The Ultimate Showdown

Settles the age-old debate while building a detailed database of local pet owners.
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Mobile Strategy

Winter

The App-Venture Scavenger Hunt

Uses mobile check-ins to physically drive customers into sponsor locations.
friday-dance-party-feature

Entertainment

Anytime

The Friday Dance-Off

A high-energy weekly video feature perfect for nightlife and leisure sponsors.
christmas-2

Holiday

Winter

12 Days of Christmas Giveaway

A multi-sponsor sweepstakes designed to drive retail foot traffic & coupon downloads.
holiday-lights-feature

Holiday

Winter

Light Up the Town

A visually stunning community favorite that drives massive social media sharing.
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Community

Fall

Hometown Heroes: Nominate a Veteran

A high-sentiment program for cause-marketing and community-focused brands.
turkey-feature

Holiday

Fall

The Great Virtual Turkey Hunt

A gamified traffic driver that increases site frequency during the holiday season.
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Holiday

Fall

The Pregnant Pumpkin Contest

A heartwarming fall contest targeting high-value expectant parents and young families.
student-2

Community

Fall

Student of the Week

A community feature that builds long-term brand trust for corporate sponsors.
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Home Improvement

Spring

The Garage Disaster Zone

Targets homeowners planning major organization or renovation projects.
dog-days-feature

Pets

Summer

Dog Days of Summer

Taps into the high-spending pet owner demographic with a cute canine gallery.
bbq-spread-feature

Health & Lifestyle

Summer

The Ultimate BBQ Showdown

A high-energy "food-porn" gallery targeting outdoor living and grocery retailers.
vacation-feature

Health & Lifestyle

Summer

Vacation Rewind

A nostalgic photo contest perfect for travel and leisure sponsors.
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Home Improvement

Spring

The Curb Appeal Showcase

A home renovation contest that targets property owners ready for updates.
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Holiday

Summer

The Ultimate Dad Look Contest

A humorous Father's Day photo gallery that celebrates "dad style" while targeting local menswear, hardware, and gift retailers.
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Holiday

Spring

The World’s Best Mom Photo Poll

A sentimental Mother's Day tribute that connects jewelry, floral, and spa sponsors with appreciative local families.
cinco-de-mayo-feature

Holiday

Spring

Cinco de Mayo Fiesta Survey

A festive digital engagement tool that drives holiday foot traffic and coupon downloads for local Mexican restaurants and beverage brands.
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Home Improvement

Summer

The DIY Disaster

A viral gallery that identifies homeowners in immediate need of professional renovation, repair, or hardware supplies.
easter-egg-feature

Holiday

Spring

The Virtual Easter Egg Hunt

A family-friendly digital scavenger hunt that drives daily website traffic and repeat brand exposure for local retail sponsors.
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Pets

Spring

The Lucky Charm Pet Contest

A festive St. Patrick’s Day photo gallery that identifies pet owners for local supply stores and veterinary sponsors.
daylight-snoring-feature

Health & Lifestyle

Spring

The Snore-A-Thon

A hilarious audio-driven contest that identifies high-intent leads for sleep clinics, mattress retailers, and health professionals.
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Home Improvement

Summer

Man Cave Makeover

A home transformation contest that identifies homeowners ready to invest in premium home theater, furniture, and basement renovation services.
valentines-feature

Holiday

Winter

Valentine’s Day Photo Poll

A romantic engagement feature that identifies high-intent gift buyers for local jewelers, florists, and fine-dining sponsors.
best-fan-feature

Sports

Fall

Who is the Biggest Football Fan?

A high-energy sports showdown that identifies passionate fans for local sports bars, tailgate suppliers, and home electronics retailers.
worst-snow-feature

Health & Lifestyle

Winter

Most Miserable Snow Photo

A viral engagement engine that identifies homeowners ready for winter weather services, HVAC repair, and home comfort sponsors.
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