What has proven a difficult time for many retailers and local businesses has become just as perilous for broadcast. Radio has been affected by a dramatic decrease in ad spend because of the shutdown of many non-essential companies and cancellations of sporting and entertainment events. Despite the uncertainty, most economic scenarios expect the situation to
These are highly unusual, and uncertain times. The evolution of the COVID-19 story over the past 2 months has been so rapid that knowing what the next month, quarter, or even year will bring is impossible. However, one thing is crystal clear: The digital experience you provide is more important than it’s ever been –
During the COVID-19 pandemic, most non-essential businesses are closed; however, many grocery stores, pharmacies, gas stations, food supply chains and other necessary operations will remain open (albeit with altered or reduced hours). It’s important for your community to know when these businesses are open and what reduced services may be in place so they can
The type of content that people are being exposed to has completely shifted as Americans stay home in response to the COVID-19 pandemic. Digital media companies are quickly evaluating what’s doing well or falling flat and adjusting their content production strategies to match. Your audience needs updates on the pandemic, but they also need to
The work you do is critical to informing millions of people , and we’re committed to being there when our partners and colleagues need us most. The connectivity and solutions we provide to our partners have never been more critical. To help you get important information from multiple sources out as fast as possible, we’ve
As the Coronavirus pandemic plays out, many radio stations and small business owners are rethinking their strategies and adjusting the way they work. We want to hear how you have changed your digital strategy to match the realities of today. Share with your colleagues what is working for you and how you are getting information
NOW is the time that the investment you made in digital is really paying off. People are using your Alexa skills to listen to your broadcast while they work at home. They are listening to your livestream and podcasts via your app. They are receiving important alerts via your push notifications. ….you DID get an Alexa
Historically, broadcasters have played a crucial role in informing the public in times of crisis. Between their broadcast signal and digital presence, radio has an unmatched capacity to disseminate news and information when their audience needs it the most. During the global Coronavirus outbreak, people are anxious and they need radio not only for information,